An AI companion for every child in Indonesia
Polishing every child into a shining professional.
The name is the promise. In Indonesian, “asah” means to polish and to sharpen; “pro” means professional. Asah.Pro polishes every child into a shining professional — sharp in learning, strong in body, confident in mind.
Not just a study buddy. Sahabat gets to know your child, protects them 24/7 and never lies to them. One system, three screens: child, parent and school.
1.284
Total pupils
+5% vs last year
47
Teachers
44 active this week
12
Events this month
Present
Attendance today
28 Oct · Youth Pledge Day
Bunga Lestari
Class 8B
Fajar Nugroho
Class 8B
Rina Sari
Class 9A
Yoga Pratama
Class 7C
Sinta Dewi
Class 9B
Monday, 26 October
Good morning, Rani!
Today’s spark
“Little by little, a hill is made.”
Today’s plan
Maths
Fractions · 15 min
Reading
Story · 10 min
Move
3 min
Fuel
Photo your lunch
Events
School news
Drawing contest — sign up by Friday
You like
Why is the sky blue? (Science)
Good evening, Mrs Wulan
Rani’s week
Always protecting
Ten protections. Every day. For your child.
- 1Safe Shield checks every link and message
- 2Signs of bullying flagged to you straight away
- 3Helps your child say no to peer pressure
- 4Watches for grooming and strangers online
- 5A guardian, 24 hours a day
- 6A person reviews every alert
- 7Safe ride home: driver and plate photo
- 8Drug-prevention and online-safety lessons
- 9Children's data stays in Indonesia
- 10No face or voice is ever cloned
And you are always in control.
Illustrative image, made with AI19:42 · Jakarta
The moment it all clicks.
Rani finally gets fractions. Her mum sees her laugh. By tomorrow morning her teacher already knows — and knows who in the class still needs help.
For every child
Everyone who cares, connected.
2-minute film · illustrations made with AI · All films & resources
- 19:42The childThe child asks. The companion explains.
- 19:43The parentParents know straight away: small wins, a tip for tomorrow and alerts a person has reviewed. On the phone, and by WhatsApp.
- 07:15The teacherThe teacher sees the whole class.
- 07:30The headmasterThe headmaster sees every class.
- 15:20The ride homeSafe rideScooter taxi or car? The child snaps the driver and the number plate, and the parent knows straight away who they are riding with. Always aware. Always protecting.The photo is taken openly by the child and goes only to the parent.
Children's data stays in Indonesia. No face or voice is ever cloned. A person reviews every alert.
Coming next
The next two Asah.Pro apps.
Asah.Pro Guru
The teacher and school app: planning, marking, special-needs and second-language support, a staff policy assistant, and class and school views.
Asah.Pro Sehat
The app for nurses and doctors in Indonesia.
One moment, three screens
Everyone who cares, connected.
- 19:42
The child asks. The companion explains.
In the voice and face the child chose, to Kurikulum Merdeka, from their own school’s material.
- 19:43
Parents know straight away.
Small wins, a tip for tomorrow and alerts a person has reviewed — on the phone, and by WhatsApp.
- 07:15
The teacher sees the whole class.
Who is flying, who is falling behind, and today’s lesson plan already prepared.
- 07:30
The headmaster sees every class.
Progress, attendance, safety alerts and teachers’ work — one dashboard. The group sees every school.
1.284
Total pupils
+5% vs last year
47
Teachers
44 active this week
12
Events this month
Present
Attendance today
28 Oct · Youth Pledge Day
Bunga Lestari
Class 8B
Fajar Nugroho
Class 8B
Rina Sari
Class 9A
Yoga Pratama
Class 7C
Sinta Dewi
Class 9B
Monday, 26 October
Good morning, Rani!
Today’s spark
“Little by little, a hill is made.”
Today’s plan
Maths
Fractions · 15 min
Reading
Story · 10 min
Move
3 min
Fuel
Photo your lunch
Events
School news
Drawing contest — sign up by Friday
You like
Why is the sky blue? (Science)
Good evening, Mrs Wulan
Rani’s week
Learn
A patient private tutor, for every child.
The companion guides step by step — it never hands over the answer. It teaches from Kurikulum Merdeka and the school’s own library, and always cites the source.
- Every subject, primary to secondary
- A voice & face the child picks
- Early warnings for teachers
- A daily report for parents
Citra Ayu
Class 8B
Subjects
Dimas · Year 8
Subject progress
Move & eat
A sharp mind needs a strong body.
Indonesian children eat too much rice and fast food. Asah.Pro teaches the balanced plate, coaches from a meal photo and gets them moving every day — no weighing and no diets.
- 3-minute moves, no equipment
- Photograph a meal, get a tip
- Family meal planner
- Nutrient numbers secondary only, parent consent
Who moved this week
Move days by year group
🏃 3-minute move
🍽️ My plate: rice, chicken, iced tea
Add spinach & swap iced tea for water 💧
Family meal planner
A more balanced plate
Safe Shield
Every link checked before a child opens it.
Scams, phishing, adult content and requests for photos or private chats — blocked or flagged, and reviewed by a person.
- Works across the phone
- Grooming patterns spotted
- Safeguarding queue, reviewed by a person
- For parents too
Every alert, reviewed by a person
Eka (8B)
Low-mood pattern, 5 days
Citra (8B)
Grooming link blocked
Hadi (8B)
Said he was offered a pill
Bunga (7A)
Phishing site blocked
The app never reports a child to the police on its own. Next steps follow child-protection law.
- • Asks for a password
- • Promises a free prize
- • New, unknown site
Safe Shield
Guarded across the phone
Mood & 24/7 guardian
Two in the morning. A nightmare. Not alone.
The child can call the companion at any hour — when ill, scared or after a nightmare. Six signals combined: a pattern, not a moment, raises an alert, and a person always reviews it.
- On 24/7, parents can switch off
- Camera in sessions only, nothing stored
- Night microphone, no recording
- An “I need help” button, always there
A pattern, not a moment
Six signals combined before any alert
02:14 · Night guardian on
I’m here, Rani.
02:15 · Rani is calling
Rani had a nightmare and wants Mum
Illustrative image, made with AIFor both parents
Two parents. One peace of mind.
A daily report, alerts a person has reviewed and full control of every consent — for mum and dad together.
The parent app is included in both the Lite and Full plans.
Faith & family choice
Praying together. Offered, never imposed.
For Muslim families the companion reminds of prayer times, guides wudu, shows the qibla and prays with the child. Christian, Catholic, Hindu, Buddhist and Confucian too. Always the parent’s choice.
- Approved by religious bodies
- Your school’s logo & colours
- Schools see totals, not private choices
- All consents in the parent app
Your school’s brand, every family’s choice
School identity
SMP Harapan
The school’s logo and colours appear in the child and parent apps.
Faith choices (set by parents)
Offered, never imposed. The school sees totals, not a family’s private choice.
🕌 Dzuhur prayer together
- 1. Wudu — I guide every step
- 2. Face the qibla
- 3. Pray together, 4 rakaat
Faith content approved by recognised religious bodies. Switched on by the parent.
Consent & choices
You decide
Stay Clear
Brave enough to say no. Brave enough to tell.
From glue sniffing to pills: skills lessons for saying no and handling peer pressure. When a child tells, the safeguarding lead and parent are told — calmly, without judgement.
- Practise saying no calmly
- Counsellor & parent told
- Anonymous year-group trends
- Never reports to police on its own
See it early, act calmly
Concerns by year group (anonymous)
Only the safeguarding lead sees names.
Skills lessons
Safety alert sent
Your counsellor and parent are told. Someone will talk with you calmly.
From Mrs Sari, counsellor
Dimas told us he was offered a pill. He said no. We’d like to talk with you tomorrow at 08:00.
By the numbers
24/7
Companion on call — when ill, scared or after a nightmare
6
Signals combined before any mood alert
0
Voices or faces cloned. Not ever.
100%
Of Indonesian children’s data kept in Indonesia
286.190
Schools in Indonesia (primary to upper secondary, vocational, special) we can serve
Why Indonesia needs it
Millions of children need a tutor and a guardian.
17%
of Indonesian 15-year-olds reach the basic level in maths. OECD average: 65%.
PISA 2025
53%
of children at the end of primary school cannot read with understanding.
World Bank
~500,000
children aged 12–17 abused or exploited online in a year. Up to 56% told no one.
UNICEF
200,000
children exposed to online gambling; 80,000 of them under 10.
Komdigi, 2026
900,000+
more teachers needed by 2030.
Kemendikdasmen, 2026
1 in 5
children aged 5–12 is overweight or obese.
Kemenkes
Asah.Pro answers each one: a tutor at the child’s own level, Safe Shield against scams and grooming, Move & Fuel, and hours back for every teacher.
Sources: OECD PISA 2025 (GoodStats, 9 Sep 2026); World Bank Indonesia Learning Poverty Brief (2021); UNICEF Indonesia, Disrupting Harm (22 Jul 2022); NU Online (18 May 2026); Jawa Pos (30 Jun 2026); Jakarta Post / The Star (20 Sep 2025).
Services
Everything a child needs to shine.
One subscription for learning, a healthy body and safety — with apps for the child, parents, teachers and school leaders.
Curriculum learning
Every subject, primary to secondary, to Kurikulum Merdeka. It guides — it doesn’t hand over answers.
A voice & face the child picks
Boy, girl or adult — from a fixed AI voice library. Never a clone of anyone.
Move every day
Short routines by age, no equipment, safe in a small room.
Nutrition “My Plate”
Photograph a meal, get a tip: less rice, more veg, water. No weighing.
Motivation & daily plan
Learn, move, eat well, sleep. Praise for effort, never marks or looks.
Faith companion
For Muslim families the companion prays with the child. Other faiths too. The parent’s choice.
Safe Shield
Every link and page checked for scams, phishing, adult content and grooming.
24/7 guardian
There when the child is ill or has a nightmare. Parents can switch it off.
Stay Clear of drugs
From glue to pills: saying no and handling peer pressure.
Daily report
Wins, tips and progress every day — in the app and by WhatsApp. Weekly if you prefer.
Consent in parents’ hands
Face mood, night guardian, faith, nutrient numbers, Safe Shield — all your choice.
Your child’s style
See how Sahabat adapts to your child’s personality — from bold to quiet — and change it at any time.
Easy payment
QRIS, GoPay, OVO, DANA. Priced in rupiah.
Smart attendance
Daily, by lesson and monthly — parents are told at once when a child is absent.
Tests & assessment
Build, set and analyse everyday quizzes and end-of-term exams.
Homework
Set, collect and track homework digitally with automatic reminders.
Report cards
Report cards and progress notes in the official format, ready to print or send.
Extracurricular & achievements
Clubs, competitions and pupils’ achievements recorded in one place.
Events & announcements
School calendar, letters and notices straight to the parent and staff apps.
Safe pickup
Parents show a code in the app; the school confirms who is collecting, and every handover is recorded.
Teacher dashboard
Class progress, early warnings and a lesson-plan assistant.
Headmaster & group dashboards
Every class, every teacher, every school — on the same measures.
The school’s own library
Upload books and past papers. The companion teaches from your material and cites it.
Download to PCs & laptops
Windows and Mac. No pupil data left on the computer.
Government audit view
Read-only access for regulators.
For schools
Teachers teach. Headmasters lead. Everyone sees.
We start with a school group’s head office: one agreement, every school joins.
Illustrative image, made with AIEvery class, every teacher, one dashboard.
Progress, attendance, safety alerts and teachers’ work in the system. For support and training first — no cameras on teachers.
- Teacher measures
- Open alerts
- Year-group trends
Sahabat knows your child
A bold child and a quiet child need a different Sahabat.
Sahabat recognises a child’s style from the way they learn, then adapts how it talks, challenges and praises — so every child grows into an Asah.Pro professional.
What Sahabat notices
Answers fast, likes to take charge, gets bored with easy work.
How Sahabat talks
Gives bigger challenges and team-leader roles — then practises listening, patience and making room for others.
Where they grow
From the loudest voice to a leader who lifts others up.
Every style leads to the same goal: an Asah.Pro professional who is confident and caring.
How Sahabat recognises it
- Length and pace of replies
- How often the child asks
- The challenge level they choose
- How they react to mistakes
- Choosing to lead or to support
From how the child uses the app over several weeks — not from the camera, not from test scores. The style can change as the child grows.
The limits we keep
- On only with a parent’s consent; parents can see, change or switch it off at any time.
- A way of talking, not a label. The child is never branded, and it is not a psychological assessment.
- Never shared with the school as a label, never used for ranking or advertising, never sold.
- Impact-assessed before launch (PDP Law Article 34), and parents have the right to object to automated profiling.
Our six promises
We protect the child — we never spy on the family.
Never lies
Sahabat is always honest with the child. If it doesn’t know, it says so, and it names its sources.
Indonesian children’s data stays in Indonesia
Live, standby and backup — all in Indonesia.
No cloning, ever
No one’s voice or face is ever cloned — not a parent, not anyone.
Camera in sessions only
Read on the phone, nothing stored.
A person reviews every alert
The machine sees a pattern; a person decides.
Parents are in control
Consent, voice, faith and every feature.
The new law
PP Tunas is in force: platforms must protect children.
PP 17/2025 has been in force since 28 March 2026. General AI apps were not built for children. Schools and parents now need a system that was.
What PP Tunas requires
- Parent consent for children’s accounts
- High privacy by default
- Age checks and age-appropriate access
- A data protection officer and impact assessment
How Asah.Pro is built
- Every consent sits in the parent app
- Children’s data held only in Indonesia
- Child, parent and school accounts are separate, linked by the school
- Safe Shield: a person reviews every alert
UN Sustainable Development Goals
Six UN goals, served every day.
Exercise, healthy eating, mood checks and drug prevention, every day.
A personal tutor for every child, day and night, at the child’s own level.
The same companion and the same chances for every girl and boy.
Tutor-level help, free to every school.
Target 16.2: children kept safe from abuse and exploitation online.
Schools, parents, regional operators and the lender working together.
Security 24/7
Eight DDBox AI security agents on watch, every hour.
Each agent guards one job — from the network edge to every answer a child sees.
Agent 1
Edge guard
Firewall, DDoS protection and bot control in front of every app.
Agent 2
Identity guard
Spots unusual sign-ins and account takeovers; multi-factor for all staff.
Agent 3
Safe Shield
Checks links and messages for scams, adult content and grooming patterns.
Agent 4
Answer checker
Checks every Sahabat answer before the child sees it: age-right, honest, no secrets.
Agent 5
Safeguarding triage
Recognises patterns of distress and passes them to a person — urgent ones at once.
Agent 6
Data guard
Keeps children’s data in Indonesia, encrypted, with every access logged.
Agent 7
Vulnerability watch
Scans code and software daily and follows up penetration-test findings.
Agent 8
Audit & incident
A log that cannot be edited; runs the PDP Law’s 3×24-hour notice clock if an incident occurs.
Our approach
See the signal. Start the conversation. Support the next step.
“Asah” means to polish until it shines. “Pro” means professional. Sharp in learning, strong in body, confident in mind — that is what we help grow.
Talk to usThe best technology helps adults show up for a child sooner.
Resources
Learn more.
The technology behind Asah.Pro
Coming soonChild safety: a guide for parents
Coming soonBring asah.pro to your school.
A live demo for your team, a pilot plan, and answers on safety and data.
Or email us: info@ddbox.uk